Jay Borgohain
Founder & CEO, Young Minds Marketing, Young Minds Marketing
Jay founded Young Minds Marketing after 16 years in SEO and search marketing, starting in 2010. Along the way, he watched too many home service businesses, plumbers, electricians, roofers, HVAC companies, get sold reports that looked impressive and never moved the phone.
His focus now is AI search: how tools like ChatGPT and AI Overviews decide which local businesses to recommend, and what actually earns that recommendation instead of hoping for it. He runs his own tests on his own properties before recommending anything to a client, then publishes what he finds, methodology, sample size, results included, in the test reports on this blog.
Articles by Jay Borgohain
15 Ways to Get More Leads & Calls for Your Local Home Service Business in 2026
Getting more leads and calls for a local business takes more than having a website or listing your phone number online. 15 practical local marketing strategies to improve visibility, build credibility, and turn local searches into real phone calls and booked jobs.
Why Ranking #1 on Google Doesn’t Guarantee Leads or Phone Calls Anymore
Ranking #1 on Google used to mean the phone rang off the hook. In 2026, AI Overviews, zero-click searches, voice assistants, and a crowded SERP mean most #1 results are never seen. Here’s what actually drives calls for home service businesses.
How to Get More Google Reviews for Your Business in 2026
Get more Google reviews for your business: ask every customer within 24 hours, share a direct review link, and reply to every review. 10 policy-safe tactics from 15 years of local SEO experience.
5 Social Media Mistakes That Are Costing Your Business (And How to Fix Them)
Most small businesses make the same social media mistakes over and over. Here are the five we see most often — and exactly what to do instead.
How to Run Google Ads That Actually Convert in 2026
Most businesses waste their Google Ads budget on clicks that never convert. Here's the exact framework we use to build campaigns that bring in real customers.
SEO in 2026: What's Changed and What Actually Works Now
Google's algorithm has evolved significantly over the past year. Keyword stuffing and backlink farming are dead. Here's what's driving rankings today.
The Only Social Media Strategy Small Businesses Need
You don't need to be on every platform. You don't need to post every day. Here's a lean social media strategy that drives real business results without burning out your team.
Meta Ads vs Google Ads: Which One Is Right for Your Business?
Both platforms can deliver excellent ROI — but they work very differently. Understanding which one fits your business model can save you thousands in wasted spend.
How to Write a Website Homepage That Converts Visitors Into Leads
Your homepage has about 5 seconds to communicate who you are and why someone should care. Most businesses waste that window. Here's how to fix it.
Email Marketing Isn't Dead — Here's Why It Still Outperforms Social
With average email ROI sitting at £36 for every £1 spent, email marketing remains the highest-performing channel for most businesses. Here's how to build a list that actually converts.
Branding vs Marketing: What's the Difference and Why It Matters
Branding and marketing are often used interchangeably, but they serve very different purposes. Getting this wrong leads to inconsistent messaging and wasted budget.