Digital Marketing Agency
A Local SEO Company Built Specifically for Home Service Businesses
Young Minds Marketing is a digital marketing and local SEO company made specifically for home contractors and local home service businesses, not a generalist agency that happens to take on trades clients.
Our Story
We started Young Minds Marketing because too many home service businesses were burning budget on marketing that looked good in a slide deck and did nothing for their calendar.
Young Minds Marketing was founded by Jay Borgohain, who has spent more than 16 years in SEO and search marketing since 2010. In that time, he watched too many home service businesses, plumbers, electricians, roofers, HVAC companies, get sold impressive-looking reports by agencies that never touched their bottom line.
We also work with new home service business owners just getting started, contractors stepping out on their own for the first time. Alongside core SEO work, we share marketing insights, offer consulting, and run performance-based lead generation to help get that first wave of customers in the door.
This agency exists for one kind of client: home service businesses that need real customers, not vanity metrics. That's true whether you've been established for twenty years or you're just getting started. Everything below reflects that.
From the Founder
“We don't do things blindly. We stay on top of what's actually changing in search and test everything ourselves, instead of running last year's playbook on this year's algorithm.”
That's true whether we're ranking you in Google's Map Pack today or making sure AI Overviews and AI search tools can find and recommend you tomorrow.
Jay Borgohain, Founder & CEO
Our Mission
To be the most trusted local SEO partner for home service businesses and contractors across the US, delivering rankings that turn into calls, not just impressions.
“We succeed when your phone rings. That's not a tagline, it's how we measure the work.”
Our Values
These principles guide every campaign, every decision, every conversation.
Performance First
Rankings don't pay your crew. We focus on the numbers that do: leads, calls, booked jobs, revenue.
Always Testing, Never Guessing
We run our own tests and track SERP volatility ourselves, so your strategy is based on what's actually working right now, not a tactic that stopped working two algorithm updates ago. Trusting our own data beats repeating an industry blog post.
Ready for What's Next, Not Just Today
Every site and profile in your account is structured for AI Overviews and AI search, not just today's Map Pack.
Honest Terms
You're not locked into a long-term contract, and you won't get a report padded with vanity metrics to make the month look better than it was. We earn the right to keep working with you every month.
One Team, Not a Vendor at Arm's Length
We work exclusively with home service businesses, so we understand your trade, your service area, and your busy season without you having to explain it twice.
Speed That Matches Your Business
Emergency calls don't wait for a slow marketing team. Neither do we.
Certifications & Partnerships
The Numbers Behind the Work
Pulled from our own client reporting, not industry averages or projections.
of clients reach Google's 3-Pack within 90 days
average increase in inbound calls within 6 months of launch
average ROI on local SEO retainer investment
in trackable booked jobs generated for contractor clients last year
new 5-star Google reviews generated for partners, all policy-safe
local keywords tracked daily across client zip codes
Meet the Team
Jay Borgohain
Founder & CEO
16+ years in SEO and search marketing since 2010. Leads strategy across Map Pack rankings, AI search visibility, and every active campaign.
Ready to Get Found by More Customers?
Let's talk about your service area and your competition. Then we'll map out what it takes to own the Map Pack in it.