This is one of the most common questions we get from new clients. The honest answer: it depends on your business model, your target audience, and where your customers are in the buying journey.
How Google Ads Works
Google Ads captures existing demand. Someone searches "emergency plumber near me" and your ad appears. The intent is already there — you're just intercepting it. This makes Google Ads ideal for services with clear, searchable demand.
How Meta Ads Works
Meta Ads (Facebook and Instagram) creates demand. You're showing ads to people who aren't actively searching for you. This means the targeting, creative, and copy have to work much harder to interrupt and engage. Meta excels at visual products, impulse purchases, and brand awareness.
The Hybrid Approach
Most businesses with a decent budget should run both. Use Meta to build awareness and fill your retargeting pool. Use Google to capture the high-intent searches from people who already know what they want.
